adminExperience Simplicity, Sustainability & Soulful Stays in Uttarakhand’s Heart
In the hallowed lands of Devbhoomi Uttarakhand, where ancient traditions whisper through modern landscapes, a groundbreaking new hospitality brand has emerged, poised to redefine luxury travel. Ecko Hotels & Resorts is not just another name in the industry; it’s a profound testament to India’s enduring legacy of blending heritage with innovation.
This ambitious venture is the brainchild of visionary Founder & CEO Perkin Rocha, and it’s powerfully bolstered by the strategic and unwavering support of Shri Rohit Kumar Singh, Chairman and a distinguished principal investor from a revered royal family. Their partnership isn’t just an entry into hospitality; it’s a regal stride set to reshape the competitive landscape.
CEO – Perkin Rocha
Shri Rohit Kumar Singh, the dignified “Raja” and titular head of the erstwhile Hariharpur Estate in Bihar’s Darbhanga District, infuses Ecko with a lineage of grandeur and astute business acumen. An alumnus of Colvin Taluqdar’s College, Lucknow, Shri Singh, alongside his son Kunwar Aditya Vikram Singh, has already forged a formidable presence in the engineering and construction sectors. This extensive experience forms a powerful, strategic bedrock, ensuring a robust foundation for Ecko Hotels & Resorts’ ambitious expansion.
Chairman- Rohit Kumar Singh
Complementing this formidable royal backing is Perkin Rocha, a name synonymous with innovation and success in the Indian hotel industry. Rocha’s distinguished career includes being an integral part of the founding teams for two of India’s most successful hospitality brands: Lemon Tree Hotels and the Royal Orchid Hotels Pvt Ltd. His deep operational expertise and visionary leadership, combined with Shri Rohit Kumar Singh’s strategic investment and robust business foundation, create a potent synergy. This alliance, between established royalty and a proven hospitality pioneer, truly marks a new, exhilarating chapter in India’s hotel narrative.
Ecko Hotels & Resorts has unfurled its grand vision with an audacious plan to establish 100 key hotels across the spiritual heartland. The initial phase has already seen the unveiling of three magnificent properties that promise unparalleled experiences: Ecko Antarman Ganga Haridwar, a serene sanctuary on the banks of the holy river; Ecko Rishikesh, a vibrant hub for adventure and wellness; and Ecko Tapovan by The Ganga, offering breathtaking vistas and tranquil retreats. The announcement, made amidst much anticipation at a recent press conference held at the elegant Radisson Blu Hotel in Delhi’s Connaught Place, resonated with the promise of a truly unique offering.
Perkin Rocha, the dynamic force behind Ecko, eloquently articulated the brand’s profound philosophy. The name “Ecko,” derived from the Greek word “echo,” perfectly encapsulates their aspiration: to create a resonance of pure joy and satisfaction for every discerning guest. This is achieved through exceptional hospitality delivered within environments that are not just unique and comfortable, but deeply soulful. Ecko’s brand philosophy is meticulously crafted around the principle of individuality. It is a celebration of the unique quirks, passions, and stories of both guests and the dedicated staff. The aim is to cultivate a welcoming space where every individual feels authentically themselves, where their true colors shine. Beyond conventional tourism, Ecko is committed to offering immersive experiences. This involves connecting travelers with the rich tapestry of local life – from talented artists and skilled artisans to hidden gems often overlooked by the average visitor.
At its core, Ecko believes in the power of community. It fosters a profound sense of belonging through thoughtfully designed shared spaces, engaging collaborative events, and abundant opportunities for genuine human interaction. Furthermore, sustainability isn’t merely a buzzword for Ecko; it’s a foundational tenet. The brand is dedicated to minimizing its environmental footprint and actively supporting local communities through responsible and ethical practices. Moreover, it enhances guest experiences, streamline services, and seamlessly connect travelers with the captivating world that surrounds them.
The journey of Ecko Hotels & Resorts has been profoundly shaped by the invaluable partnership with Shri Rohit Kumar. As a principal investor and a respected scion of a royal family, his strategic insight and unwavering encouragement have been pivotal. Rocha shared the deep-rooted trust and professional relationship he has with Kumar, a connection spanning a decade. He specifically highlighted Kumar’s extensive background in the construction and infrastructure sectors, which provides a robust foundation for Ecko’s expansion. “When I met him, he further encouraged me, saying, ‘We are with you,’ and that’s how this journey began,” Rocha recounted, reflecting on the genesis of this royal alliance. This partnership is a testament to the belief in shared vision and the commitment to delivering an unparalleled hospitality experience.
The decision to launch in Devbhoomi Uttarakhand was not without its considerations. Rocha candidly acknowledged the region’s unique hospitality landscape, noting a relative scarcity of established, branded hotel chains. “You must have seen that all standalone hotels operate there,” he remarked, underscoring the opportunity. To navigate this and ensure complete control over their brand experience, Ecko has strategically opted for fixed-term, long-term leases for its initial properties, rather than traditional management agreements. This approach allows Ecko to meticulously craft and maintain the high standards they envision.
Indeed, the path to launching a venture of this scale is often fraught with challenges – from securing prime locations and navigating regulatory frameworks to building a team that embodies the brand’s ethos. However, it was the unwavering motivation and shared aspirations of Rocha and Shri Rohit Kumar that enabled them to surmount every hurdle. Their collective resolve to offer something truly distinctive in the hospitality sector fueled their determination, transforming obstacles into stepping stones towards their ambitious goal.
Ecko’s uncompromising focus is on delivering top-class services and an exceptional culinary journey. Rocha reiterated the brand’s core commitment to simplicity and professionalism. Their evocative tagline, “Living in the Moment,” beautifully encapsulates their desire for guests to fully immerse themselves in every precious second of their stay, whether amidst the spiritual aura of Haridwar or the adventurous spirit of Rishikesh.
Adding to the excitement, Ecko Hotels & Resorts is thrilled to announce the upcoming launch of a few more prestigious properties: Ecko Badrinath, Ecko Pandukeshvar, and a new location in Jim Corbett, all set to be operational soon. The inclusion of Badrinath, a key pilgrimage site, and Pandukeshvar, known for its serene beauty and historical significance, underscores Ecko’s commitment to offering diverse and profound experiences to its guests.
When asked why travelers should choose Ecko, Rocha articulated a compelling vision. Guests, he promised, will discover an environment where everything feels uncomplicated and effortlessly simple. This simplicity permeates every aspect, from the elegantly designed rooms to the warm and genuine demeanor of the staff. He passionately highlighted the rigorous training of the staff, their courteous interactions, and the personal involvement of General Managers and chefs who actively engage with guests to understand and cater to their preferences.
“We want to take this uncomplicated brand further,” Rocha stated with conviction, emphasizing Ecko’s aspiration to bring a refreshing ease into the often-complex lives of its guests. “Our tagline is ‘Live in the Moment,’ so we want our guests to truly live every moment there.”
This audacious new venture by Ecko Hotels & Resorts, fortified by the significant backing and sagacious guidance of a royal family, is not merely about opening hotels. It is about crafting profound experiences, fostering genuine connections, and offering a blend of India’s timeless traditions with the comforts of modern luxury. As Ecko expands its footprint with new additions like Badrinath and Pandukeshvar, it stands poised to become a defining name in Indian hospitality, inviting travelers to embark on journeys of authentic discovery and tranquil repose.
